WeissWatch ThoughtLeader Interview: Michael Fleming, GSK USA

In this first edition of WeissWatch ThoughtLeaders - a new podcast series that features conversations with influential people in organizations around the world – guest Michael Fleming of GlaxoSmithKline USA and host Neville Hobson discuss communication and engagement in the pharma industry including the objectives behind and experiences with “More Than Medicine,” the GSK US public blog launched in May 2009; the role of social media; and commentary on the FDA social media hearing in November 2009 and implications for healthcare communications.

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About Our Guest

As head of new and social media communications for GSK US Pharmaceuticals, Michael Fleming is spearheading exploration and adoption of social media strategies across both product marketing and corporate communications.  He leads the team that recently launched the first US pharma blog, "More than Medicine" and the company's foray into Twitter. Previously, Michael led US product communications at GSK.

Before joining GSK, he held positions in global marketing, public affairs, and operations at Searle and DuPont Pharmaceuticals. Earlier in his career, Michael was a senior aide to a US Senator and he continues to be active in politics and civic affairs.

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Do you have a comment, question or suggestion about this episode of The WeissWatch Podcast? Feel free to let us know what’s on your mind - leave a comment in this post for inclusion in the next episode. If you wish, you can email your comment, question or suggestion as an MP3 file attachment (max 3 minutes / 5Mb file size) to weisswatchpodcast@wcgworld.com.

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The WeissWatch Podcast #5: December 21, 2009

Welcome to the The WeissWatch Podcast: talking points for clients, colleagues and friends of the WeissComm Group. To automatically receive episodes as they are published, subscribe to the RSS feed. You can also subscribe at iTunes (coming soon).

In This Episode:

• Bob Pearson, Chief Technology and Media Officer, and Neville Hobson, Head of Social Media Europe, discuss ten trends that will matter to every company in 2010 including search, mobile, video, trust and influence; Bob offers some insight into the behaviours and communication leadership that the best companies will demonstrate in the coming year.

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Download the Podcast (MP3, 5.5Mb, 12:07)

Do you have a comment, question or suggestion about this episode of The WeissWatch Podcast? Feel free to let us know what’s on your mind - leave a comment in this post for inclusion in the next episode. If you wish, you can email your comment, question or suggestion as an MP3 file attachment (max 3 minutes / 5Mb file size) to weisswatch@googlemail.com.

Podsafe music from Moving On Swiftly by The Smallvilles.

Enjoy the show!

The WeissWatch Podcast #4: November 16, 2009

Welcome to the The WeissWatch Podcast: talking points for clients, colleagues and friends of the WeissComm Group. To automatically receive episodes as they are published, subscribe to the RSS feed. You can also subscribe at iTunes (coming soon).

In This Episode:

• Bob Pearson, Chief Technology and Media Officer, and Neville Hobson, Head of Social Media Europe, discuss the public hearing held by the US Food and Drug Administration (FDA) on social media and healthcare communication including regulation, monitoring and guidelines.

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Download the Podcast (MP3, 6.84Mb, 14:55)

Do you have a comment, question or suggestion about this episode of The WeissWatch Podcast? Feel free to let us know what’s on your mind - leave a comment in this post for inclusion in the next episode. If you wish, you can email your comment, question or suggestion as an MP3 file attachment (max 3 minutes / 5Mb file size) to weisswatch@googlemail.com.

Podsafe music from Moving On Swiftly by The Smallvilles.

Enjoy the show!

The WeissWatch Podcast #3: November 2, 2009

Welcome to the The WeissWatch Podcast: talking points for clients, colleagues and friends of the WeissComm Group. To automatically receive episodes as they are published, subscribe to the RSS feed. You can also subscribe at iTunes (coming soon).

In This Episode:

• Bob Pearson, Chief Technology and Media Officer, and Neville Hobson, Head of Social Media Europe, discuss a UK survey that says employee use of Twitter, Facebook and other online social networking costs the UK economy over $2.5 billion annually in lost productivity, which suggests that the real issue isn’t lost productivity but a need for organizations to guide and train their employees in how to use social media.

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Download the Podcast (MP3, 7.9Mb, 17:15)

Do you have a comment, question or suggestion about this episode of The WeissWatch Podcast? Feel free to let us know what’s on your mind - leave a comment in this post for inclusion in the next episode. If you wish, you can email your comment, question or suggestion as an MP3 file attachment (max 3 minutes / 5Mb file size) to weisswatch@googlemail.com.

Podsafe music from Moving On Swiftly by The Smallvilles.

Enjoy the show!

The WeissWatch Podcast #2: October 12, 2009

Welcome to the first episode of The WeissWatch Podcast: talking points for clients, colleagues and friends of the WeissComm Group. To automatically receive episodes as they are published, subscribe to the RSS feed. You can also subscribe at iTunes (coming soon).

In This Episode:

• Bob Pearson, Chief Technology and Media Officer, and Neville Hobson, Head of Social Media Europe, discuss social media guidelines in light of the FTC announcement last week, with a focus on three steps organizations can take: 1) create a social media policy, 2) have an effective training programme, and 3) listen to your customers.

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Download the Podcast (MP3, 7.89Mb, 17:12)

Do you have a comment, question or suggestion about this episode of The WeissWatch Podcast? Feel free to let us know what’s on your mind - leave a comment in this post for inclusion in the next episode. If you wish, you can email your comment, question or suggestion as an MP3 file attachment (max 3 minutes / 5Mb file size) to weisswatch@googlemail.com.

Podsafe music from Moving On Swiftly by The Smallvilles.

Enjoy the show!

The WeissWatch Podcast #1: October 11, 2009

Welcome to the first episode of The WeissWatch Podcast: talking points for clients, our colleagues and friends of the WeissComm Group. To automatically receive episodes as they are published, subscribe to the RSS feed. You can also subscribe at iTunes (coming soon).

In This Episode:

• Jim Weiss, CEO, Bob Pearson, Chief Technology and Media Officer, and Neville Hobson, Head of Social Media Europe, discuss social media and its role in public relations, and offer tips and advice on what companies can do to get started that involves low effort but potential big returns.

Listen Right Now

Download the Podcast (MP3, 6.84Mb, 14:55)

Do you have a comment, question or suggestion about this episode of The WeissWatch Podcast? Feel free to let us know what’s on your mind - leave a comment in this post for inclusion in the next episode. If you wish, you can email your comment, question or suggestion as an MP3 file attachment (max 3 minutes / 5Mb file size) to weisswatch@googlemail.com.

Podsafe music from Moving On Swiftly by The Smallvilles.

Enjoy the show!