Publishing

Books featuring the work of Bob and his team at Dell:

Groundswell by Charlene Li and Josh Bernoff
http://blogs.forrester.com/groundswell/

Crowd Sourcing by Jeff Howe
http://www.randomhouse.com/catalog/display.pperl/9780307396204.html

Crowd Surfing by David Brain
http://www.amazon.co.uk/Crowd-Surfing-Surviving-Thriving-Empowerment/dp/1408105950

Join the Conversation by Joseph Jaffe
http://search.barnesandnoble.com/Join-the-Conversation/Joseph-Jaffe/e/9780470137321

Word of Mouth Marketing by Andy Sernovitz
http://www.wordofmouthbook.com/

MIT Sloan Management Review – Harnessing the Power of the Oh-So Social Web – Josh Bernoff and Charlene Li
http://sloanreview.mit.edu/the-magazine/articles/2008/spring/49301/harnessing-the-power-of-the-ohsosocial-web/

Mashable – Presenting 10 of the Smartest Big Brands in Social Media
http://mashable.com/2009/02/06/social-media-smartest-brands/ashable.com