Want to Know How PetSmart Approaches Social Media? Ask Shana Costarella.

We are starting a new Q&A with social media leaders.  Over the coming months we will be profiling social media innovators and practitioners from all kinds of cool companies that are doing work in social media. In some cases, the practitioner will be profiled first and interviewed a week later.  During the interim week, our readers are all welcome to submit your questions to the person being interviewed and we will do our best to get them answered.

Our first spotlight is on PetSmart's Shana Costarella (@shawniec). 

Shana Costarella is Communications Manager of Community and Social Media for PetSmart, Inc., the largest specialty retailer of services and solutions for the lifetime needs of pets. Shana ushered PetSmart into the strategic use of emerging media for crisis/issue communication, reputation management and brand awareness. She oversees social media community and online reputation approaches for the retailer’s PR and marketing initiatives. In addition, she counsels business units on social media strategies for listening and engagement to achieve key customer service, recruiting, associate relations, loss prevention and philanthropy objectives. With more than a dozen years experience in marketing communications, Shana has spent the last 10 years honing and employing Web and web-based solutions to illuminate and involve audiences. In 2005, she joined PetSmart’s Corporate Communications department, responsible for developing and managing web-based communications projects for internal and external audiences.

Have a question you'd like us to ask Shana? Post it into the Comments or email it to me directly at pdyer@wcgglobal.com and we will do our best to get it answered.

Paul Dyer